Speed up purchases for returning visitors by moving product categories up.

Convert returning visitors faster by moving product categories higher up on homepage.

Get straight to the point.

If you have a large customer base that returns often, there’s no need to “sell” the brand with social proof right away.

For returning customers, prioritize products over social media links and social proof.
Check this out:

A kitchenware brand’s many categories were buried under social proof links on the homepage.

To get visitors shopping faster, we moved the less critical links down and products up for a 10% boost in conversion rates.

Your returning customers have specific shopping intentions.

So get them straight to the products they want (while sharing your full catalog).

You CAN customize your layout to display differently for returning visitors vs. new visitors. And you should.

Curious how? Let’s talk.

This customization for returning visitors ensures products are the focal point and visitors actually see all you offer.

Beyond that, it’s efficient.

The fewer the clicks, the more likely customers are to convert.

✨Takeaway: Move categories above non-essential links to streamline the path to purchase and reduce browsing time for returning customers.