Real customer images below the buy box boosted a luxury footwear brand’s buy-to-detail rate by 32.4%.
Boost conversions on the product page with user-generated images.
A user-generated content section, “How it Looks on You,” was added under the buy box on a luxury footwear brand’s product page.
This addition locked in a 32.4% increase in product page conversion rate.
User-generated content works very well for luxury brands because an aspirational lifestyle is a KEY purchase driver.
Unlike polished professional shots, real photos from customers adds a tangible, functional flair to the product page and increases appeal.
It also narrows the gap between perception and reality by answering the questions:
“How will these look? Where can I wear them? Are they versatile? Do they look cool?”
Especially for fashion and apparel brands: show your products in real-life contexts.
Your credibility and trust will boost, and buyers will be encouraged to explore details and move towards a purchase.
✨Takeaway: Show the real, everyday look of your product with user-generated images to complement studio photos.
As always, test!
