The Blue Stout Blog

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CASE STUDIES Mad Rabbit

Positioning Mad Rabbit for Hyper Growth

CASE STUDIES BruMate

BruMate: Optimizing for Conversion

CASE STUDIES Speck

Migrating Speck to Shopify Plus

Case Studies Mad Rabbit

Positioning Mad Rabbit for Hyper Growth

Case Studies BruMate

BruMate: Optimizing for Conversion

Case Studies Speck

Migrating Speck to Shopify Plus

Latest

CRO Wins

Removing a link from a product page message increased conversions b ...

We removed the link from a Price Match Guarantee message displayed early on the product page for a Home Goods brand. This simple change increased conversions by 9% for mobile visitors.

CRO Wins

10.4% lift in conversions for an apparel brand by reducing price fo ...

We decreased the font size of the price displayed on a product page and changed the color to black. This new pricing presentation elevated conversions by 10.4%.

CRO Wins

10% lift in CVR for a CPG brand by deprioritizing "ingredients"

In a recent test, we elevated sales copy ABOVE the nutrition and ingredients section for a CPG brand on mobile product pages. A 10% improvement resulted.