The Blue Stout Blog

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Two actionable ways to fill your site’s dead ends on collections ...

At the end of your collections pages, add links and social proof to keep them shopping.

Here’s how to use tone to increase conversions at checkout.

Encourage a natural checkout experience vs. transactional with softer, brand-aligned button copy.

Two ways to share your scale and reputation with real data.

Leverage your scale & reputation to encourage scrolling and increase engagement.