Fashion brand’s conversions lift 30% with model sizing on PDP.
Move model sizing higher up and display more prominently in the product page buy box to boost purchase confidence.
Some brands add a brief note about model size in a detailed drop-down section. Some add it to descriptions. Some don’t list it at all, leaving the customer to wonder.
We added model measurements directly above “add to cart” in the buy box for a luxury clothing brand.
This addition led to a 16.8% lift in conversions.
Model measurements above “add to cart” in the buy box offer immediate reassurance and quicker purchase decisions.
When buyers know the model’s height, weight, typical size and how the item fits in the photo, it significantly reduces purchase anxiety.
Even better: it’s much easier for the customer to visualize themselves wearing the item.
Don’t make them waste time digging for the size info they need or bother emailing your team for a simple question.
Reduce returns, boost customer confidence, and increase impulse purchases with model sizing.
