Luxury brand’s conversions lift 54% with layout change.

For your leading product, drive traffic to a custom landing page with a story that speaks to a specific customer.

When we did this for a luxury jewelry brand, conversions boosted by a whopping 54%.

Why?

Because with a product page, you need to appeal to ALL buyers.

With a landing page, you can target an ultra-specific segment of your audience.

Examples: Mother’s buying jewelry for their daughters, husbands buying for their wives, women treating themselves to a new necklace stack.

Landing pages hook buyers with a specific outcome that fills a pain.

You can craft a story.

If nothing else, this test can show you whether a longer-form page performs better than a shorter product page template for your products.

✨Takeaway: Connect with a specific buyer and traffic channel with a custom landing page for your top product.

Try it and test!