How this 8-figure jewelry brand lifted product conversions by 54%

The 3 sections that lifted conversions 54% on Made by Mary’s custom landing page.

This luxury jewelry brand’s best-selling product is the ‘Live in Hoop’ earrings.

We developed a custom landing page targeted to the gift-giving segment of their customers only.

This allowed us to craft a specific story and use social proof to sell the outcome.

1. First, we added a headline to sell the product’s main benefit: 24/7 wear and longevity.
2. Then, we included a carousel of social proof from 5 major publications, each with a short quote tailored to gift-givers.
3. We included 1 customer testimonial under the product name, and ended with a section of 3 specific quotes that back up the product’s long-wear.

Finally, we added an upsell after the product details to give customers a chance to add-on and complete the look.

Conversions boosted by a whopping 54% as compared to the product page for the same product.

Instead of trying to appeal to all customers, we set out to answer the emotional and logical questions the gift-giver cares about and back these up with proof.

“Will my partner/friend/sister reach for these daily?”

“Do they last a long time?”

“Do they look good?”

✨Takeaway: Craft a custom landing page for your leading product with testimonials and proof that move a specific customer to buy.

Try it and test!