For products with price-changing variants, including the price in the add-to-cart button increased conversions by 14.3%

Display price on the add-to-cart button to avoid confusion & boost conversions.

For products with many options, it’s important to see how the price changes as you customize.
Present the price in a way that doesn’t startle or confuse the customer.

For a home decor brand selling customizable products, we tested adding the price directly on the Add-to-Cart button.

Including the price in the Add-to-Cart button made it easily visible, eliminated surprises at checkout, and boosted conversions by 14.3%.

Since customers can choose options that change the price, showing the price on the ATC button prevented surprises and confusion once customers got to the cart and checkout.

This transparency reduced the friction and hesitation often associated with complex purchases.

So, try it and test on your products.

How it’s presented impacts how your customers react.

Takeaway: Display the price directly on the add-to-cart button for products with many options that affect the final price.