Are you giving away too much margin through cart-abandonment discounts to repeat buyers?

Test whether a smaller cart discount earns more profit from repeat customers.

Your cart-abandonment flow offers 20% off.

A prospect gets it.

A repeat customer gets it, too

Purchase history alone doesn’t tell you how much discount someone needs. Test it.

If a smaller offer generates more profit per recipient, you have a reason to change what repeat customers receive.

Action Item:

Choose one high-volume cart-abandonment flow that offers a discount.

In Klaviyo, keep your existing offer for prospects. Then, randomly split eligible repeat customers 50/50 between the current discount and a smaller one (e.g., 20% vs. 10%).

The timing, subject line, and message should stay the same.

Only change the discount and matching code.

Compare purchases and profit per recipient over the same period before choosing a winner.

✨ Takeaway: Test whether repeat customers need your full cart-abandonment discount before giving away the extra margin.