4 layout changes that boosted conversions 15%.

When you prioritize how people decide – not just how they browse – conversions go up.

Most sites are built around how people browse.

But conversions happen when you design for how people decide.

Browsing is casual: scrolling, clicking around, taking it all in.

Deciding is active. It’s when a shopper asks:

• What does this cost?
• Does it do what I need?
• Can I trust this brand?

Your layout should make those answers immediate.

Here’s how four brands did it:

1) Home goods brand replaced a vague slider with clear checkboxes.

Result: +14.6% conversion lift

The price slider was clunky and unclear.

We swapped it for simple boxes that make it easier to filter price by budget.
For a kitchen brand with a wide range of price points and customers, ease is everything.

2) Craft brand reordered filters to prioritize their top features.

Result: +11.3% conversion boost

Color and collection were the major decision points, but somehow buried in the filter stack.

We reordered them to make product discovery feel intuitive and so much faster for their older audience.

3) Luxury men’s apparel brand removed credibility badges that cluttered the collection page.

Result: +10% conversion increase

Award badges on the images looked impressive, but overwhelmed the product.

We cleared them to help discerning shoppers focus on the clothes.

4) Wellness brand prioritized their 3 most influential icons.

Result: +9.5% conversion win

All benefits aren’t equal.

We highlighted the top 3 for their audience: “USDA Organic,” “Clinically Studied,” “Vegan” and moved the rest down the page.

This focus helped their health-conscious customer (age 27-45) instantly see value to act fast.

✨ Takeaway: If your layout doesn’t reflect how your customer makes purchase decisions, it’s slowing them down. Prioritize price, features, filters, and credibility.

Remove anything that doesn’t help them choose.

Try it out!