Outdoor CPG brand’s cart upsells increase revenue per visitor.

Use the quick view cart to show off your catalog and increase revenue per visitor.

Adding cart upsells CAN hurt conversions.

But not always.

For upsells in the cart, a couple of important pointers:

1) Complementary products only.

2) Use DATA!

• What products are typically purchased together?

• What products do you often see purchased second, when the first purchase is the product already added to the cart?

No matter what, always A/B test to ensure revenue per visitor increases.

Case in point:

When visitors decide your product is right for them and click to buy, they see a quick view cart.

In this sweet spot, share 3 complementary products. Like this:

For an outdoor CPG brand, we added 3 product recommendations in the quick view cart under “You May Also Like” text. It resulted in a 33.8% revenue increase per visitor.

Before, the cart was a place to review their order.

Now, it’s a dynamic spot to discover popular items they may have missed.

This works especially well for CPG brands that offer products that complement each other.

Or, food brands with multiple flavors (as customers naturally want to try a variety).

For customers, it’s helpful and personal.

They have fewer missed opportunities for cool products, you have more revenue per visit.

As always, test!

Takeaway: Add 3 complementary product upsells in the cart to show off your catalog and increase revenue.