Drive the most conversions with the right social proof.

Prioritize the most relevant social proof to command attention.

Case in point:

An accessories brand moved celebrity endorsements higher and press mentions lower on their homepage for a 7.3% lift in conversions.

For this brand, celebrity images with direct product links were more powerful than press mentions.

Moving an “As seen in” section to the footer de-emphasized its importance.

Most of the time, the way people buy things isn’t logical. It’s emotional. This audience is asking:

Will my friends be jealous? Will this look cool in selfies? Is it Instagrammable? Is it worth it?

Using A-list celebrity endorsements over press mentions is a great strategy for some audiences, especially those that seek recognition and crave belonging.

✨Takeaway: Know thy customer! Promote the social proof they value most, and shift less relevant endorsements down.