Here’s how to personalize your site experience to increase revenue.

Repeat-buyer data tells you what most people typically buy next.

From here, it’s all about sharing this info in the right place at the right time.

Let’s explore a few examples.

For a wellness brand that sells tea, we identified complementary varieties that amplify health benefits when combined.

With this information, we replaced a “You May Also Like” upsell with “Frequently Bought Together.”

Revenue increased by 50%.

Why? It tapped into what customers value – increased health benefits.

The upsell enhances the primary product’s appeal, too.

One of our apparel brands specializes in baby clothing and accessories.

Returning customer data revealed that the most likely second purchase is their best-selling blanket accessory.

So, we added a “Best-Selling Blanket” upsell in the cart, and AOV boosted by 6%.
Right product, right time.

Position common repeat purchases where they’re most likely to be added to an existing order.

Have a large catalog? Don’t miss out on the cart.

For an 8-figure apparel brand, 4 cart features increased average order value by 10% with 11% more buyers completing checkout:

The most prominent was the third: personalized product upsells.

Both the language and upsell are tailored to the buyer (“Looks you’ll love”), increasing impulse purchases.

If your quick cart features relate to popular search intent, you’re making it easy for them to find what they’re looking for.

For a shopping experience that feels more personal:

Place product suggestions in the right location to increase desire.

Then, use real data to guide upsells and cross-sells to boost order value.

Try it and test!

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