The power of one line: how descriptive copy above product variants lifted CVR 20.8%.

Encourage mobile shoppers to connect emotionally by adding one line of copy above your product variants.

For an art poster brand, we tested a tweak to the product page:

→ A short, benefit-focused line added just above the variant selector (on mobile).

Think: “Museum-grade quality. Designed to preserve your best memories.”

or “Frame the moment you want to see every day.”

One powerful sentence that connected the product to the benefit resulted in a 3.4% lift in overall conversion rate, with 20.8% lift on mobile.

Mobile shoppers move fast.

They skim. They don’t read every detail.

And when the first thing they see is dimensions or material details, it’s hard to feel anything about the product.

But lead with a clear, human-centered benefit?

Now they’re invested before the specs even load.

This one-liner also helped the product feel less transactional and more like a meaningful purchase they’ve considered (which is important for decor, art, and gifts).

✨ Takeaway: Add a short, scannable description above your variant selector on mobile to connect to your customer before specifics.

Frame the emotional or quality payoff instead of starting out cold.

It’s one of the easiest ways to prime action (and increase conversions).

Then, test it out!