How visitor and wishlist numbers drive urgency with scarcity.
Share your visitor count data to drive urgency (by implying scarcity).
We hear this a ton from brands:
“How can we increase motivation to purchase immediately?”
Our answer more often than not – social proof.
If your products have many saves, impressions, views, and awesome reviews that keep people coming back, use these numbers to your advantage.
Here’s two REAL ways to drive urgency:
#1: Use the week’s shopping and viewing data.
If you have impressive product views or page views, share them!
For limited time products or on-trend items, they’re even more useful.
Case in point: in a recent test for a luxury designer brand, we shared how many people viewed their product that week in the buy box. Conversions boosted by 12.9%.
In a similar test for an electronics brand, we boosted conversions 42% with just one line of text showing how many customers are shopping.
#2: Share your wishlist data on the collection page.
Another easy way to increase desire with proof?
Share how many customers have your product saved to their wishlist.
In a recent test for an apparel brand, displaying wishlist numbers boosted conversions by 6% on the collections page.
Here’s why BIG wishlist numbers work:
- There’s proof of popularity. High wishlist counts are intriguing. They elevate the perceived value of your product and trigger fear-of-missing-out (FOMO).
- Competitive motivation to buy first. Awareness that others may be first to the product can accelerate checkout.
- Builds trust in the product. High interest levels reassure potential buyers of your product’s quality and appeal.
