For large catalogs, these 3 tests draw attention to products and increase conversions on collection pages.
For large catalogs, draw attention to your products on the collection page with badges, color, and price savings.
#1: We added “Compare at” pricing to a luxury resale brand’s listings. It led to a 16.8% increase in revenue per visitor (and a 4.8% bump in conversions).
![increase conversions on collection pages](https://bluestout.com/wp-content/uploads/2024/06/increase-conversions-on-collection-pages-01.png)
Current pricing as compared to retail shows buyers how much of a deal they’re getting on just-added products.
✨ Takeaway: Drive urgency and communicate value in one quick glance with ‘Compare At’ pricing.
#2: A brightly-colored background on sale badges increased revenue per visitor by 33% and conversions by 12.8% for an apparel brand.
![increase conversions on collection pages 02](https://bluestout.com/wp-content/uploads/2024/06/increase-conversions-on-collection-pages-02.png)
Collections pages allow visitors to scan through your whole catalog at once.
Brightly colored badges draw attention to sale items while eliminating an extra step (clicking to a full sales page).
✨ Takeaway: Appeal to those shopping based on price with a bright background on sale badges. Pick colors that align with the brand BUT don’t blend in.
#3: We added “New” and “Back in Stock” text in color to collections listing for a large-catalog apparel brand. Conversions boosted by 10%.
![](https://bluestout.com/wp-content/uploads/2024/06/increase-conversions-on-collection-pages-03.png)
Get buyers to the right product faster with subtle, lightly colored text below your product images.