For large catalogs, these 3 tests draw attention to products and increase conversions on collection pages.

For large catalogs, draw attention to your products on the collection page with badges, color, and price savings.

#1: We added “Compare at” pricing to a luxury resale brand’s listings. It led to a 16.8% increase in revenue per visitor (and a 4.8% bump in conversions).

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Current pricing as compared to retail shows buyers how much of a deal they’re getting on just-added products.

✨ Takeaway: Drive urgency and communicate value in one quick glance with ‘Compare At’ pricing.

#2: A brightly-colored background on sale badges increased revenue per visitor by 33% and conversions by 12.8% for an apparel brand.

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Collections pages allow visitors to scan through your whole catalog at once.

Brightly colored badges draw attention to sale items while eliminating an extra step (clicking to a full sales page).

✨ Takeaway: Appeal to those shopping based on price with a bright background on sale badges. Pick colors that align with the brand BUT don’t blend in.

#3: We added “New” and “Back in Stock” text in color to collections listing for a large-catalog apparel brand. Conversions boosted by 10%.

Get buyers to the right product faster with subtle, lightly colored text below your product images.

✨ Takeaway: For large catalogs, narrow down products with color-coded text below images. Minimal space, maximum value.

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