Show an infographic on page load to build trust and boost sales. Here’s why.
In CPG, show key product facts in the first image to stand out from the competition and inspire quick purchases.
The first few seconds on the product page are make or break.
In a saturated market where products all look the same, stand out with feature-packed images.
Infographics as your FIRST image allow you to share clear facts (and benefits) up front that customers care about.
We tested it:
Instead of leading with plain packaging for their Vanilla Protein Powder, a nutrition brand loaded a feature-rich image that showed:
- 25g protein per serving
- 3 ingredients only
- Vegan, gluten-free, GMO-free
- No additives or soy
- 140 calories, 5g sugar
It resulted in a 6.7% lift in total conversion rate, with a 9.1% lift on desktop and 3.0% lift on mobile.
In one glance, shoppers could see exactly why this product was different without reading a word.
It answered key questions immediately. No hesitation necessary.
Here’s why this matters:
In a crowded CPG market, most brands blend in.
Clear, immediate facts cut through the noise and lift conversions.
If you make customers work, you lose them.
✨Takeaway: Selling CPG products? Make your first image work harder by leading with a feature-rich graphic.
And as always, test!
