Tell your full product story on the page before showing alternatives.

On the product detail page, don’t share other items too early.

Your buyer wants to know what’s special about your products.

Make sure customers understand all benefits for the product they are currently viewing before you recommend alternatives.

For a home goods brand, we moved a product’s benefits section higher up the page, above “You May Also Like” recommendations. It resulted in a 10.5% increase in conversions.

Before, other products were listed right below the Add-to-Cart section, with the benefits section further down.

Focus on one product before offering other choices.

Fewer choices reduces cognitive load, making the decision to buy easier.

✨Takeaway: Help buyers understand the full benefits of one product before moving on to alternative recommendations.