The CTA test that increased conversions for a wellness brand by 5.2%

Simplify your cart to close more sales on mobile.

When shoppers are ready to buy, more options can mean more friction.

For a wellness CPG brand, we tested removing multiple upsells and prompts from the cart drawer.

Before:

The cart drawer was packed with distractions:

➕ “Upgrade to subscription”
➕ “You May Also Like” items with 3 spread-out “Add” buttons
➕ A bottom row with both “Continue Shopping” and “Checkout”

After:

We removed it all.

Except one clear “Checkout” button.

The result? A 5.2% increase in conversion rate.

This test worked especially well for a brand in CPG.

Why?

Their products are problem-solving, not indulgent.

Shoppers come in looking for a fast fix.

Extra upsells or distractions in the cart don’t add value in that moment. They actually create doubt.

By removing friction and offering a clear checkout button, we made it easier to complete a purchase confidently.

Yes, upsells in the cart work! But only if they’re tested.

Blindly stacking on more CTAs doesn’t guarantee revenue.

When in doubt, simplify.

✨ Takeaway: Keep your cart focused and only feature upsells that have been tested and proven to convert at a higher Revenue Per Session.

As always, test!