Why collapsing product info slows decisions for high-consideration products.
If shoppers keep opening a collapsed section, it shouldn’t be collapsed.
Most best practices on mobile point to a less-is-more approach: shorter pages, fewer sections, less scrolling.
That works for low-consideration products.
For high-consideration products, collapsing key information slows decisions.
When a layout hides the reasons to buy, confidence drops. Especially on mobile.
For a wellness brand, the product description was one of the most interacted-with elements on the mobile PDP.
Shoppers were already tapping to open it.
So we opened the description by default on mobile product pages.
The result?
+10.2% lift in mobile conversion rate.
Why this worked
For wellness products, the description isn’t optional content.
It’s where shoppers confirm ingredients, benefits, and lifestyle fit.
In this case:
- Shoppers were already seeking that information
- The collapsed layout added a small (but constant) friction
- Opening the description upfront removed a decision and a tap
Mobile shoppers just want faster access to what builds confidence.
✨ Takeaway: Let engagement data guide your mobile layout. If shoppers keep opening a section, hiding it will cost you conversions.
Clean design should remove friction, not delay the reasons to buy.
As always, test!
