How to make your sale reminder emails much more useful.

Your sale emails should address what stops customers from buying, not just promote the discount.

A luggage brand is running 30% off its best-seller.

One concern customers frequently have is:

“Will this bag fit under an airline seat?”

Repeating “30% off” won’t resolve that concern.

Instead, use the sale emails to answer it.

Show the bag under a seat. Include its dimensions and compare them with common airline requirements.

The discount gives the customer a reason to buy now. The rest of the email helps resolve what could still stop them from buying.

Action Item:

For your next promotion, focus on the top one or two concerns that stop customers from buying.

Build sale emails that address those concerns while keeping the offer clear.

✨ Takeaway: Give customers a reason to buy beyond the discount. Address what’s stopping them.