We linked high-value products HERE for a 17% boost in conversions.

In a recent test, we added links to OTHER best-selling collections at the bottom of each collection page. It kept customers on site, leading to a 17.3% increase in conversions.

The end of your collection page is prime real estate. They likely haven’t found what they’re looking for yet. So, take them elsewhere.

Here’s Why it Worked

Redirecting to specific high-performing categories (like tops, bottoms, jackets) at the end of the page eliminates the need to scroll back up into navigation.

Once a customer reaches the end, give them the option to narrow their search by linking to a popular category collection.

If you have a TON of products, this is especially important.

What Most Brands Do Wrong

Most brands have dead ends on their site and don’t understand their MOST valuable pages and collections (as measured by Average Revenue Per User).

This is a lost opportunity.

Instead, identify your site’s dead ends, give customers the next option, and direct them to a high-value collection or product.

Try it out:

Do you have “dead ends” on your site? ALWAYS give your customer the next high-value option to click to. Then, test, review, repeat.