The Blue Stout Blog

In November DTCX had their second Virtual Summit and we were thrilled to join the group of inspiring leaders from across the industry.

It is called the Inversion Process. The whole premise is that if you know where you want to go at the end, you can then work your way backwards by deciding what you need to change or accomplish to ...

This is the time to deliver content or information that's going to set their expectations appropriately so that when they get the product they're not disappointed.