BruMate: Optimizing for Conversion
Innovative and stylish drinkware products that upgrade every aspect of your life.
BruMate came to Blue Stout after landing on the Inc. Top 50 list. Too much paid traffic was slipping through the cracks. The small BruMate team needed to optimize for site conversions and launch new products with high performing landing pages.
Blue Stout quickly launched an updated homepage and new PDP templates to better convert their current audience. And designed new landing pages to launch their new product, the BackTap.
PDPs were optimized to sell key product benefits and remove any perceived risk of first purchase.
With over 90% of traffic coming from mobile, BruMate needed an easy way for customers to filter through the many different options and styling when on a mobile collections page.
BruMate excels at launching industry-first products. We need a landing page that sparked excitement and educated new visitors on the features of the innovative BackTap.