OROS: Record Q4 Sales w/ a 60% Sales Increase

by Blue Stout
May 19, 2021


BluePrint Strategy Audit
Conversion Optimization
 – UX Design – 
UI Design
Front End Development
Back End Development
CRO A/B Testing – 
Email Marketing – 
 – Shopify Plus



OROS designs outerwear using NASA developed insulation technology (that is warmer and less bulky than goose down) to create the warmest clothes on the planet.

Co-founder Michael Markesbery pitched his then classmate Rithvak Venna on the idea in 2013 – several years, some technology-tweaking, and a $320,000 Kickstarter campaign later, OROS was born.

The innovative use of technology for apparel got Michael and Rithvak named to Forbes 30 under 30 list in 2018.


The Problem

After a failed redesign by a well known NYC branding agency, OROS needed a partner to help them focus on driving sales and conversions on their store.

OROS engaged Blue Stout to perform our comprehensive BluePrint audit of their analytics, store design and email to uncover all the customer journey and UX issues causing them to hemorrhage potential customers.

Here’s what we found:

  • Problem 1: While the site was beautiful, the previous agency had focused on clever copy and obtuse branding imagery – resulting in a confusing store experience for first time visitors.
  • Problem 2: OROS was pioneering a new outerwear technology (based on the NASA space shuttle insulation) that required a longer nurture period for prospective customers to understand.
  • Problem 3: Mobile was dramatically underperforming.
  • Problem 4: Email was being under leveraged.


The Approach

In order to capitalize on their short selling season (late Fall and Winter) OROS needed to drastically improve the customer experience for first-time visitors, improve conversion rates and build nurture systems (like email flows) to keep the attention of prospects until converted.

On the homepage we updated the design to immediately grab first-time visitors’ attention and clearly explain OROS’ value proposition.

Exceptional social proof and press was leveraged to validate their “otherworldly” claims, and navigation was simplified to make it dead simple for the customer to get to the right product faster.


Before & After Desktop Homepage

OROS Case Study: 60% Sales Increase


Before & After Mobile Homepage


Next, we focused on the collections pages where we reminded customers of the value propositions of the OROS products and implemented simple filtering.


Before & After Desktop Collections Page


Before & After Mobile Collections Page


Finally, on the product page the design centered around visual story-telling of what makes OROS different from the competition (to sell customers emotionally) and answering all logical questions and perceived risks of the product.


Before & After Desktop Product Page


Before & After Mobile Product Page


Overall, the redesign and relaunch of the OROS website on Shopify plus pushed the brand to record Q4 sales with a 60+% increase in holiday sales from the previous year.


Summary of Improved Stats

  • 60+% Increase in Holiday Sales (YOY)


Our experience with BlueStout has been amazing, and exceeds any relationship we’ve had with previous web development partners. Their team is extremely responsive, collaborative, and goes above and beyond to bring our vision to life in a quick and efficient manner. Throughout working with them we’ve continued to improve our stores conversion rate and AOV, and we’re constantly getting feedback to ensure these metrics continue to grow.

– Michael Markesbery, OROS


Think we can help improve your ecommerce sales? Let’s see if it’s a good fit. Apply for a free strategy call here: bluestout.com/strategy/

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