The Blue Stout Blog

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Shoppers don’t trust 5-star reviews. Here’s what works instead.

On the homepage, earn trust faster with an announcement banner that feels real, not recycled.

How a banner message led to a 56.8% lift in conversions.

Highlight one clear trust signal on collection pages to convert more mid-funnel shoppers.

Have tons of products? Help shoppers sort before they scroll.

For brands with deep catalogs, start with curated entry points (like a slider of top-performing collections) to give context and direction.