Children’s apparel brand cart upsell lifts revenue by 6%

Position your buyer’s most common second purchase as an upsell.

One of our apparel brands specializes in baby clothing and accessories.

Returning customer data revealed that the most likely second purchase is their blanket accessory.

When we created a section: “Add Our Best-Selling Blanket” with 3 different options on the cart page, it increased Average Order Value (AOV) by 6%.

Here’s Why it Worked

If your brand has a large catalog, positioning your buyer’s most common second purchase as an upsell is a great strategy.

And for this audience of expecting mothers, an upsell that fills an emotional need is powerful.

Time is of the essence, especially if they know that a product would make their new baby more comfortable.

Placing this popular accessory on the cart page saves the customer browsing time and shipping costs, and puts the brand’s popular products front and center.

In addition, there was a Free Shipping threshold message in the cart, further encouraging customers to add the upsell product and meet the required quota.

What Most Brands Do Wrong

Most brands don’t use actual customer data to inform their upsells.

Because this was placed on the cart page and not the product page, friction was eliminated and a purchase was much more likely.

Steps to Try Today

Do you have an upsell on your cart page? Consider adding a product here, such as a popular second purchase.

Then, be sure to test!