How a wellness brand streamlined their product page to increase revenue

Sell a product people buy more than once? Don’t make them scroll to checkout on mobile.

If someone already knows your brand and just wants to reorder, don’t slow them down with a wall of copy.

We tested this on a supplement brand’s mobile product page:

Instead of keeping the full product description and supplement facts up top, we moved them into expandable sections below the Add to Cart button.

The essentials (price, Subscribe & Save, Add to Cart) were right where they needed to be, helping ready-to-buy shoppers check out faster.

The result: A 5.8% lift in revenue-per-visitor.

For simple or repeat-purchase products, that’s key: some shoppers don’t need helpful information. They just want to order.

Instead of stacking long descriptions up top, we moved them into collapsible sections below the CTA so that:

• Ready-to-buy shoppers can check out quickly

• New visitors can scroll and explore more when they’re ready

✨ Takeaway: Collapse long content and keep purchase options up top to speed up conversions for repeat or familiar products.