How one health brand increased revenue by 17.3% before shoppers hit the cart.

Pair relevant savings with useful products to make your offer feel intentional, not pushy.

Here’s what we tested:

→ Added a “Buy 2 and Save” callout right next to the Add to Cart button

→ Refreshed the “You May Also Like” section to feature complementary (not generic) products

These tweaks worked together to create a natural next step: buyers saw clear savings and useful suggestions with no friction.

This two-part upsell strategy drove a 17.3% lift in revenue per visitor.

Why it worked:

• The value was obvious (save when you buy more)
• The recommendations were relevant (kid-friendly products bundled together)
• The timing hit just right: before the checkout friction sets in

Even better? The bundle didn’t feel forced. Pairing related items made the offer feel intentional, not pushy.

✨ Takeaway: Focus on relevance. Offer clear savings and useful product pairings to boost order values without feeling forced.

Want to fine-tune your product page? Let’s chat.