How product category shortcuts help customers convert faster on homepage.

For visitors that already know what they want, put clear category shortcuts right under the homepage hero.

When someone lands on your site, they’re usually not starting from zero.

They already have something in mind.

A furniture shopper isn’t looking to browse every category. They’re trying to get to a bedroom set or a living room setup.

Wellness enthusiasts looking for a new supplement already know what they like.

They could be looking for powders and avoiding capsules or gummies entirely.

The question isn’t what to show first on your homepage.

But how quickly can they find what they need?

For a CPG brand, we noticed buyers were landing, engaging, then slowing down.

They were trying to locate the product they preferred.

When we moved “Shop by Category” (powders, capsules, gummies, proteins) directly under the hero, conversions increased by a whopping 60% on mobile.

The same thing happened with a home goods store: buyers knew what they wanted.

So we gave them a faster way to get there: shortcuts directly under the hero organized by room (living room sets, bedroom needs, dining room tables).

It didn’t take long for revenue-per-visitor (RPV) to increase 12.7%

Shoppers are trying to solve a problem.

When the answers are obvious, they move faster (and with more confidence).

✨Takeaway: For visitors that already know what they want, make it easy for them to get there.