How specific attribute badges drive faster decisions on mobile.
Help customers make faster purchase decisions with specific attribute badges.
For brands with large catalogs, especially in categories like supplements or wellness, collection pages can get overwhelming fast.
You’ve got powders, capsules, blends, bundles…and most look nearly identical at a glance.
Enter: specific attribute badges.
For one supplement brand, we tested adding product attribute tags that highlighted key distinctions directly on the collection grid:
- Best sellers (“Best seller”)
- Limited edition (“Limited drop”)
- Fan favorites (“Staff pick”)
- Sold out items (“Back soon”)
These resulted in a 12.3% increase in revenue per visitor and a 4.6% lift in mobile conversions.
Before, “New!” was the only badge in use.
Filters help, but badges stop the scroll.
They give shoppers instant cues to act faster.
Now, visitors can spot the most popular or time-sensitive items before clicking.
The specific badges also gave shoppers subtle but critical context to these questions:
Which product do others trust?
What’s seasonal or about to sell out?
Which product could enhance my daily routine?
Choice overload kills momentum.
Attribute badges are product signposts that reduce friction by giving customers permission to act faster – with confidence.
