Reduce friction with a buy box on your hero product.
Turn more homepage traffic into revenue by replacing “Shop Now” with a way to buy your best-seller on the spot.
You’re already featuring your most popular product on the homepage.
Why make shoppers visit another one to buy it?
Try removing that extra step:
Highlight one standout product directly on your homepage with its full buy box.
The trick is choosing a product that works well as a first purchase. If a single product has a lower order value, test a bundle instead.
For example – a luggage brand could feature its best-seller, a carry-on.
Instead of clicking “Shop Now” and waiting for another page to load, shoppers can choose their color and add the carry-on (or a popular travel bundle) to cart without leaving the homepage.
Action Item
Go check out your homepage.
If your best-selling product is on there, can shoppers buy it right away?
Test adding the buy box directly to the homepage.
