Reviews high on the homepage boost conversions for new customers.
For large catalogs, make specific product reviews the first thing new customers see on the homepage to boost credibility and trust.
Reviews right away help NEW customers immediately sort through the catalog.
Most reviews are buried low on the homepage or are too vague, making them easy to overlook.
Move your most specific social proof above the fold.
Then, list the product directly next to the review.
Case in point:
We tested moving up the ‘Real Reviews from Real Customers’ section on the homepage for a housewares brand.
The results? A 14.3% lift in conversion rates from new customers.
REAL reviews above the fold are often more influential than just listing categories or brand promises high up.
Especially if they include specific product information.
Since products for the home are a personal choice, positive feedback is often what new customers need to help narrow down their options.
These peer reviews result in:
- Immediate trust: new visitors can scan the reviews for quick peer validation.
- Faster checkouts: no need to excessively scroll to learn what’s popular.
As always, test!
Takeaway: If you have great reviews, don’t make new visitors hunt for them. Put them where they’ll have the biggest impact—at the top.
