The 4 proven yet unlikely ways to leverage reviews for site conversions.

4 unconventional uses for reviews to boost site conversions.

Social proof breeds trust.

Leverage it throughout the entire site (not just your product page).

When you place reviews where you know your customers take action, informed by analytics, social proof can sell for you.

Reviews do the heavy lifting.

A quality audience, clear messaging, and compelling products come first.

Once you’re there, validating social proof drives conversions.

Your best testimonials have the power to keep people on site.

So don’t just stuff them “somewhere below the fold.”

Here’s 4 specific ways you can leverage reviews to boost conversions sitewide.

#1: End of the Collections Page

Give buyers a reason to stick around at the end of your collections page.

For an apparel brand, we added testimonials after product listings to encourage visitors to explore the catalog further.

At the end of the collections page, your customer likely hasn’t found what they’re looking for yet.

Encourage them to keep browsing with social proof that leads them right back to the high-value products above.

#2: Above the Navigation Menu

Nail your first impression with your best customer data.

We replaced a passive quiz prompt with great reviews above the navigation menu.

Old: “Take the Quiz”

New: “1,116 5-Star Reviews ⭐”

In the announcement bar above navigation, this resulted in a 26.8% conversion lift.

Don’t let your least compelling content take center stage.

Adding social proof to a highly-viewed area shows new customers that the product isn’t just worth trying.

It validates their decision to be there, reducing perceived risk before it starts.

#3: High on the Homepage

Move reviews higher up to address customer hesitations head-on.

They boost credibility and reduce perceived risk early.

Use your below-the-fold space to highlight your story or brand values.

For a nutrition supplements brand, conversions lifted by 13.7% when we moved a testimonial section higher up the page.

#4: Near Your CTAs

Objections arise at the point of action.

Positioning social proof near CTAs dissolves doubts.

Here, we added clickable review stars below the product title for a 40% lift in conversions.

In another test, we used a customer testimonial.

For an 8-figure apparel brand, this social proof above the ATC button lifted CVR by 11%.

Understand the benefits of your product that drive the sale.

Then, use your social proof testimonials to tell that story for you.

What Most Brands Do Wrong

Most brands keep their reviews at the bottom of the product page.

Or, they just copy what other brands are doing.

Your customer feedback is valuable. Use it to highlight your product where it will resonate the most.

Steps to Try Today

Consider using reviews and testimonials at the end of collections pages, above navigation, high on homepage, and near CTAs for the biggest impact.

Then, test!