When to nurture with social proof before introducing benefits on the homepage.
Health brands: build trust with reviews before product benefits on the homepage.
Nothing sells better than a happy customer.
But most design best practices will have you sharing brand or product benefits first thing.
After all, don’t new customers need to know what’s in it for them?
Yes – but not right away.
For health & wellness products, social proof is the #1 way to build trust.
Third-party testimonials, accreditations, and customer reviews are everything.
Here’s why social proof over benefits works.
When we moved social proof before benefits on the homepage, we saw a 13.7% boost in conversions for a health brand.
Harsh truth: wellness brands have a bad reputation. Many consumers have fallen prey to a “claim” that turned out to be false.
If most people don’t believe the benefits stated on wellness sites anymore, what gives?
Social proof gets their attention.
Buyers have to believe your stated benefits to take the risk on your product.
Make the benefits REAL with proof.
