Why large catalogs need more direction, not more filters
Adding clickable categories to product cards helps shoppers refine their choices faster (without relying on filters).
Large catalogs create a browsing problem most brands underestimate.
A shopper finds one product they like on a “best sellers” or “new arrivals” page.
Usually, they just want to keep going deeper into that category.
So we tested adding the parent category directly above the product title as a clickable label for an accessories brand.
Shoppers could tap the hyperlinked category (“Bracelet,” “Necklaces,”) and view more products.
This increased desktop Revenue Per Visitor (RPV) by 9.6%.
They were already telling us what they wanted through their clicks.
The category label simply helped them continue in that direction.
Instead of forcing them to restart their browse through filters, the page gave them an easier next step right where momentum was already happening.
