The Blue Stout Blog

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Why you should test value proposition placement – not just content.

Position anything unrelated to your product (ie: charity messaging) below Buy Box details to eliminate distraction.

Reviews high on the homepage boost conversions for new customers.

For large catalogs, make specific product reviews the first thing new customers see on the homepage to boost credibility and trust.

Here’s when NOT to show customers the price of your product.

Hide product pricing on your homepage for high-end or complex products.