High-tech wellness brand repositions products to first-time visitors
HHigherDOSE added $6M in revenue by changing how they introduced customers to their products.
A large catalog can be overwhelming for first-time visitors—especially when it features high-tech products that require explanation.
HigherDOSE needed a more intuitive way to guide new customers through their specialized product line.
Here are 4 strategic optimizations that stood out (out of over 34 optimizations that we implemented) with each validated through A/B testing:
1: Lead with individual products before bundles.
If you have complex products, don’t introduce bundles first.
Nurture new visitors with accessible best-sellers instead.
Then, introduce bundles once customers understand your product range.
Like this:
We reordered the “Shop All” collection page to feature individual, lower-cost items before bundles.
The Results:
- 25.4% lift in conversions
- 5.9% increase in average order value
- $959K 6-month revenue impact
2: Explain the “why” behind bundles.
We added short intro copy to the bundles collection page, showing that each was curated to maximize benefits.
Clearer framing reduced price-point friction and helped visitors see each product as essential to achieving their goals.
The Results:
- 7.2% lift in conversion rates
- 3.5% higher revenue per visitor
- 1.2% lower bounce rate
3: Use emotional, benefit-led copy on the homepage.
Wellness investments are always emotional.
We replaced generic copy on the homepage with aspirational messaging to connect with customer motivations.
Before: “Wellness tools to ignite vitality from the inside out.”
After: “Elevate your daily health and beauty rituals.”
This shifted the perception of the product from a tool to an essential part of their lifestyle ritual.
Your value proposition is the first thing many customers see.
Make it strong, relatable, and aspirational.
The Results:
- 6.6% increase in conversion rates
- 5.2% rise in revenue per visitor
- $402K projected revenue increase over 6 months
4: Reposition key product benefits as “why” statements.
We replaced technical descriptions on product pages with customer-facing benefits (like “reduce stress,” “boost mood,” and “improve energy”) to match what new customers were really looking for.
This small shift reduced cognitive load and made high-end wellness devices feel easy to understand and integrate.
The Results:
- 10.3% lift in CVR for key products and a 1.4% lift in CVR for ease-of-use benefit messaging (especially for best-sellers like the Sauna Blanket)
✨ Takeaway: Introduce new visitors to your complex catalog with clear entry points. Lead with accessible products, frame bundles clearly, and add emotion to your copy.
The Overall Impact for HigherDOSE
- In less than 12 months, our optimizations delivered:
- New customer growth: +12.8% (Year-over-Year)
- Average order value: +1.5% (YoY)
- Repurchase rate: +6.9% (YoY)
- Total incremental revenue: $6,250,408
Curious how this could work for your brand?
