HUSH: A Conversion Focused Redesign
HUSH sells the world’s best sleep products to reduce stress and fall asleep faster
HUSH needed a full site redesign to better position their premium sleep products brand, optimize for conversions and migrate to Shopify 2.0
The blanket and sleep products brand found early success with their premium weighted blanket, but as their catalog expanded, they lacked the internal expertise to optimize the site experience, simplify the customer journey and improve conversion rates.
HUSh turned to Blue Stout to perform a full site, conversion focused redesign and migration to Shopify 2.0.
The homepage immediately communicates the USPs of HUSH, directs customers to the correct category of products, and validates the brand with social proof.
HUSH was designed to be MOBILE FIRST (with 90% of site traffic coming to mobile). PDPs were designed to sell customers emotionally, promote key product benefits and remove any perceived risk of first purchase.
As the catalog expanded, HUSH needed category specific landing pages for cold advertising traffic. We designed specific long form landing pages for each major product collection.
A key growth lever for HUSH was product upsells. We implemented a custom slider cart with product upsells, using Rebuy to increase customer AOV.