Positioning Mad Rabbit for Hyper Growth

Mad Rabbit provides the best tattoo aftercare products on the market.

After their debut on Shark Tank and initial Mark Cuban investment, Mad Rabbit needed a full site optimization to capitalize on their explosive traffic growth.

The skin care brand found success in the tattoo care market but lacked the internal expertise to efficiently tell their brand story and convert customers on site. Mad Rabbit turned to Blue Stout to systematically optimize each of their core site pages to better tell their brand story and convert more buyers into their subscription program.

We designed and built a user experience that quickly grabs the visitors attention, immediately communicates the value proposition and anchors the core message with social proof.

With 90%+ mobile traffic, PDPs were designed mobile first with an emphasis on promoting subscriptions, selling key product benefits and removing any perceived risk of first purchase.

As a consumable brand, subscription acquisition was the #1 goal. We built a high converting landing page for cold traffic to funnel customers into the membership subscription program.

A key growth lever for Mad Rabbit was ambassadors. We built a custom landing page and internal dashboard to scale Mad Rabbit’s ambassador program.