CPG brand replaces video with best-selling product image for a 52% lift in conversions.
Highlight your BEST products early on the homepage to increase revenue per visitor.
A CPG brand’s homepage featured a video at the top of the hero section.
Only one problem: it featured a product that made up only 1.8% of total revenue.
Based on first-time customer data, we replaced the video with an image of their top seller and copy that highlighted its direct benefits.
This change resulted in a 52% lift in conversions.
Here’s Why it Worked
Don’t make your least popular item the first thing they see on the homepage.
Replacing the video worked because the new image aligned customer interests with the brand’s best products.
The hero image directly resonated with what most users were seeking – immune-boosting teas.
We know this based on their sales data.
Share your most popular products for the best impact on the homepage.
What Most Brands Do Wrong
Many brands focus on creative that looks good, but fails to resonate with the majority of their visitors.
Base your homepage content on popular products for immediate engagement.
Steps to Try Today
Review your site content. Are your best-sellers nowhere to be found? Determine if your homepage is reflective of your top products.
Switch it up! Then, test it out.