Apparel brand boosts product visibility on mobile with seasonal tags.
Boost sales and reduce decision fatigue by showcasing seasonal products.
During the holiday season, we’re all inundated with information. Most e-commerce brands go above and beyond to stand out. Competition is stiff.
How can you differentiate your brand?
Make holiday shopping quick & easy by anticipating their needs ahead of time.
We added a ‘Seasonal Favorite’ tag to product images on the collections page for one of our apparel brands. It lifted conversions with the biggest impact on mobile.
![Seasonal tags boosts product visibility on mobile for apparel brand](https://bluestout.com/wp-content/uploads/2023/12/Seasonal-tags-boosts-product-visibility-on-mobile-for-apparel-brand.png)
Customers were able to find the right product quickly to align with seasonal desires.
Here’s Why it Worked
Marking products with a ‘Seasonal Favorite’ tag helped guide customers to the most relevant choices, reducing decision fatigue.
In a mobile-first environment where time and space are limited, this is huge.
Nobody likes to waste time.
Seasonal product tags do 3 things:
- Narrow down choices and minimize the exhaustion of holiday shopping.
- Grab attention with dynamic, purposeful, and engaging visual cues.
- Help customers choose the right product FAST in a large catalog site.
What Most Brands Do Wrong
Most brands get creative for holiday shopping, but they tend to forget:
The simplest design elements can make the biggest difference.
Don’t underestimate the power of visual cues like product tags to make your buyer’s shopping experience easier.
Especially with a large catalog, they direct attention, highlight seasonal relevance, and get buyers in and out in no time.
Steps to Try Today
Do you have a large catalog and want to get customers to the right product faster?
Consider using visual tags to highlight seasonal products. Make navigation easy and decision-making quick.
Then, test and update to align with current trends and seasons!