Apparel brand boosts product visibility on mobile with seasonal tags.
Boost sales and reduce decision fatigue by showcasing seasonal products.
During the holiday season, we’re all inundated with information. Most e-commerce brands go above and beyond to stand out. Competition is stiff.
How can you differentiate your brand?
Make holiday shopping quick & easy by anticipating their needs ahead of time.
We added a ‘Seasonal Favorite’ tag to product images on the collections page for one of our apparel brands. It lifted conversions with the biggest impact on mobile.
Customers were able to find the right product quickly to align with seasonal desires.
Here’s Why it Worked
Marking products with a ‘Seasonal Favorite’ tag helped guide customers to the most relevant choices, reducing decision fatigue.
In a mobile-first environment where time and space are limited, this is huge.
Nobody likes to waste time.
Seasonal product tags do 3 things:
- Narrow down choices and minimize the exhaustion of holiday shopping.
- Grab attention with dynamic, purposeful, and engaging visual cues.
- Help customers choose the right product FAST in a large catalog site.
What Most Brands Do Wrong
Most brands get creative for holiday shopping, but they tend to forget:
The simplest design elements can make the biggest difference.
Don’t underestimate the power of visual cues like product tags to make your buyer’s shopping experience easier.
Especially with a large catalog, they direct attention, highlight seasonal relevance, and get buyers in and out in no time.
Steps to Try Today
Do you have a large catalog and want to get customers to the right product faster?
Consider using visual tags to highlight seasonal products. Make navigation easy and decision-making quick.
Then, test and update to align with current trends and seasons!