Turn holiday discounts into real value with one small pricing change.
When your products are an investment, pair dollar savings with percentages to make value obvious at a glance.
Your luxury customers aren’t doing mental math.
They’re chasing the feeling of a smart buy.
For a luxury home goods brand, we tested adding dollar savings next to the percentage discount:
Next to “20% off,” we added: “Save $1,050”
The result? An +8.5% lift in conversions.
Same discount, different perception: one line reframed the offer from numbers to tangible money savings in a big way.
“20% off” forces them to pause and calculate.
It doesn’t mean much until you spell it out.
“Save $1,050” skips the math and triggers emotion: “That’s real money.”
When prices are high, buyers look for proof that they’re making a smart choice.
Dollar savings do what percentages can’t: they make value immediate and undeniable.
Everyone loves a deal. Make it feel more substantial and less transactional.
