We put social proof in THIS spot & it hiked conversions up by 11%

We put social proof in THIS spot & it hiked conversions up by 11%

In a recent test for an apparel client, we tested including a short testimonial within the Buy Box on their product detail page to highlight social proof, and it boosted conversions by 11%.

Here’s Why it Worked

In prior tests for this client, we learned how important social proof is to their audience. We wanted to test including a short testimonial within the Buy Box on the PDP to highlight this element.

The lesson here? Understand the benefits of your product that drive the sale. Then, use your social proof testimonials to tell that story for you.

This particular product is apparel for small children, so testimonials hold a lot of weight. Mothers want to be sure the fabric is soft, the quality is there, and they’ll last through all the wear and tear.

What Most Brands Do Wrong

The problem is, most brands forget their target customer and don’t highlight exactly what they may be more influenced by. Instead, they get distracted by what worked for another brand.

Sometimes, product details are the most important element to turn sales.

Other times, social proof takes the cake.

What’s your thing?

When it comes to apparel in a niche market, community matters. Highlight it wherever possible to make your new customer feel a part of the crew.

Try it out:

If you’ve got a few killer testimonials, put one in your buy box. It may just be the missing link you needed on your PDP. Then, TEST!