The Blue Stout Blog

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What to check before reworking an underperforming email campaign

When a campaign gets clicks but fewer purchases than expected, focus next on what happens on your storefront.

A win-back campaign to convince your customers who lapsed.

Use product improvements as a reason to win back customers who experienced the old version.

How to find the first purchases that lead to repeat customers.

Use what repeat customers bought first to choose which products to feature in your emails to new shoppers.