How to Use Post-Purchase Emails to Drive Repeat Purchases
Use your first post-purchase email to help customers use the product – not ask for something.
Most brands move from shipping updates straight to review requests, cross-sells, or promotions.
That’s backwards.
Customers buy again because the product becomes part of their routine.
Your first post-purchase email can help make that happen.
Instead of asking for something, answer a simple question:
What does my customer need to do three, five, or seven times before this product becomes part of their day?
Then help them do exactly that.
A few ideas:
1) Supplements
Subject: Here’s how to not dread taking supplements.
Show customers the easiest time to take them every day.
2) Skincare
Subject: One minute, every morning.
Show the easiest way to add their new serum to a skincare routine.
3) Coffee
Subject: Tomorrow’s coffee starts tonight.
Teach customers how to prep everything the night before so they can make their coffee half asleep or in a quick 5-minute routine.
The more successfully they use your products, the more reasons they have to buy it again.
Action Item
Review your post-purchase flow.
What’s the first email customers receive after delivery?
Look for an opportunity to help them use the product successfully before asking for a review or another purchase.
