The Blue Stout Blog

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A win-back campaign to convince your customers who lapsed.

Use product improvements as a reason to win back customers who experienced the old version.

How to find the first purchases that lead to repeat customers.

Use what repeat customers bought first to choose which products to feature in your emails to new shoppers.

How to build automated messages that work as one sequence

Map every automated message triggered by the same customer action on one timeline. Then give each message a different job.