13% Revenue Increase with New Homepage
A full redesign of Lane 201’s Homepage drove a 13% increase in average revenue.
After 6 months of A/B testing, we honed in on the exact conversion triggers for Lane 201s customers.
This allowed us to perform a full page redesign of the Homepage, delivering a better brand experience while improving conversion rates and revenue for all Desktop visitors.
Increase in Homepage Average Revenue Per User
Homepage Conversion Rate Increase
How We Did It
Lane 201 is a fast growing 8-figure women’s fashion retailer who came to Blue Stout to optimize for conversion rates and site revenue.
After 6 months of monthly CRO A/B testing, we had unlocked significant monthly increases in revenue.
And it was time for a more aggressive refresh to improve branding and usability for the site’s core pages. Specifically, the Homepage.
Blue Stout utilized the data gathered from the previous 6 months of A/B testing to redesign, build and launch a new Homepage for Lane 201.
The result: A 13% increase in Homepage Average Revenue Per User and a 10% increase in Homepage Conversion Rates for all desktop users.
Most brands believe it’s impossible to have both a luxury brand experience AND have a site optimized to sell.
We believe that branding and conversion are 2 sides of the same coin. The results from Lane 201 prove it.
Performance Results (Summary)
- 13% Increase in Homepage Average Revenue Per User
- 10% Homepage Conversion Rate Increase
- Full Homepage Redesign