13% Revenue Increase with New Homepage
Dream Outcome
A full redesign of Lane 201’s Homepage drove a 13% increase in average revenue.
After 6 months of A/B testing, we honed in on the exact conversion triggers for Lane 201s customers.
This allowed us to perform a full page redesign of the Homepage, delivering a better brand experience while improving conversion rates and revenue for all Desktop visitors.
Key Stats:
13%
Increase in Homepage Average Revenue Per User
10%
Homepage Conversion Rate Increase
How We Did It
Lane 201 is a fast growing 8-figure women’s fashion retailer who came to Blue Stout to optimize for conversion rates and site revenue.
After 6 months of monthly CRO A/B testing, we had unlocked significant monthly increases in revenue.
And it was time for a more aggressive refresh to improve branding and usability for the site’s core pages. Specifically, the Homepage.
Blue Stout utilized the data gathered from the previous 6 months of A/B testing to redesign, build and launch a new Homepage for Lane 201.
The result: A 13% increase in Homepage Average Revenue Per User and a 10% increase in Homepage Conversion Rates for all desktop users.
Most brands believe it’s impossible to have both a luxury brand experience AND have a site optimized to sell.
We believe that branding and conversion are 2 sides of the same coin. The results from Lane 201 prove it.
Performance Results (Summary)
- 13% Increase in Homepage Average Revenue Per User
- 10% Homepage Conversion Rate Increase
- Full Homepage Redesign
