$240,000 in new monthly revenue
$240,000 in new monthly revenue added in the first 6 months with our CRO method.
Through the implementation of 14 winning A/B tests and site updates, we achieved over a 27x Profit ROI for this online fashion retailer.
Monthly Incremental Revenue
How We Did It
Lane 201 is a fast growing women’s fashion apparel retailer.
After years of running on a site poorly optimized by a previous agency, Lane 201 turned to Blue Stout for an aggressive site optimization program.
The goal: scale traffic while increasing revenue per site visitor.
Over the first 6 months of our Conversion Rate Optimization program, we launched 13 A/B tests, with 11 generating a lift in performance. And performed several site design optimizations to improve usability and performance.
All resulting in a strong $240,000 increase in incremental monthly revenue and a 27x Profit ROI.
Performance Results (Summary)
- $240,000 in Monthly Incremental Revenue
- 27x Profit ROI
- 70% Test Success Rate