How Outside Magazine inspired a 30% boost in conversions 💥
Want to know the single most important part of having a great product?
Telling a compelling story with authority – early.
Because early attention leads to a boost in conversions (and social proof locks in leads).
Timing and sequence of information matter in the customer journey.
….like, a lot.
In a recent test, our team redesigned a homepage to remove the 30-Day Guarantee messaging, and replace it with a logo from an industry-leading publication – Outside Magazine.
This simple shift resulted in a 30% increase in conversion rates for all customers landing on the homepage.
The major publication validates strong claims of a brand new industry-first technology for this high-priced outerwear and allows the customer to justify their desire…
…and move right on down the purchase funnel.
So, plug your proof! And remember, the 30-Day Guarantee is essential for reducing customers’ perceived risk before purchase, but it’s better presented later in the purchase journey.
If you want an expert set of eyes to help you find opportunities for a boost in conversions from existing traffic and customers…there’s a spot with your name on it here: